Start Improving Your Last-Mile Delivery Today

In today’s world, patience has been a crucial factor in the e-commerce industry. The increasing demand for same-day and next-day delivery, making top sellers focus heavily on their delivery strategies. It is essential to come up with an effective product delivery strategy to survive in this ever-increasing competitive market.

A negative delivery experience can have some serious effects. The majority of the customers judge a brand by their delivery experience. If the experience is poor, they won’t return to the brand. Therefore, the delivery experience should be on high priority.

Last-mile delivery is a service where the goods are moved from a transportation hub to the final delivery destination. The main agenda of last-mile logistics is to deliver the goods to the customer as fast as possible. Here are some ways in which you can improve your last-mile delivery

1. Delivery flexibility:
Offering the customers to choose the time and date of delivery will contribute significantly to the delivery experience. Letting the customers choose their own delivery window will improve the chances of first time delivery. You can offer a range of delivery times and let the customer choose from the options. This will highly increase the chances of the customer being home when the delivery is being made. Offering a time window will further improve the probability of first time delivery. This ensures that the product is delivered and reduces the chances of the product being RTO (Return To Origin)

2. Automatic notifications:
Offering automatic notifications as and when the goods move around can help your customers. Keeping tabs on the real-time movement of the product through automatic notifications will improve the chances of your customers being at the delivery location. You can notify the customer of the product’s movement, like leaving the warehouse or moving through a transport, which can help improve the delivery experience.

3. Maximum communication:
There should be clear communication with the customer throughout the entire product lifecycle. From the product being ordered to the order being delivered, every step should be communicated to your customer. This improves the last mile delivery experience significantly. Regular updates through notifications via app, SMS, email or a Customer Web Portal, can keep the customer updated with the delivery.

4. Optimise transport schedules:
With customers placing an order online, you will require an omnichannel transport system that can be reused as and when new orders are placed. Such systems should consider the delivery areas, confirmed orders, and with the resources available, offer the customers a possible delivery time for the new order placed.

5. Delivery proof:
Earlier, a signature was considered as a proof of delivery. In this digital age, we now have electronic proof of delivery in the form of digital stamps and receipts. This is an essential step to complete the entire delivery process and improve the delivery experience. This ensures that the product was delivered with proof. The proof of delivery contains essential information to further improve your delivery service.

If you do your last-mile delivery right, then you will be set up for providing an exceptional delivery service to your customer. With the booming e-commerce sector, it is better to improve your last-mile delivery service when you still have the time. Logistics software and transportation mobile apps can come in handy to improve your last-mile delivery service.
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